BenefitFounded by twin sisters Jane and Jean Ford, Benefit has a vibrant history that dates back to 1976. The once humble store, known as “The Face Place” has now become one of the world’s leading cosmetic brands recognised for its excellent products. Benefit’s delightful and fun packaging soon gained international popularity and resulted in the brand expanding to London in 1997. Now, you can find Benefit's products in over 2,600 stores all over the world, including in Singapore.
Benefit has an extensive range of products ranging from primers, blush to brow products. The brand’s most successful product will be Benetint, a lip tint that can also be used as a blush. An astounding amount of over 10 million bottles of Benetint were sold since it was first manufactured in 1976. Benefit’s stellar makeup products have gained them a massive following, with products like the POREfessional Face Primer being hailed as cult products in Singapore. Anyone that adores quirky packaging coupled with high quality makeup should certainly try out Benefit’s products.