Operating since 1851, Kiehl’s is a cosmetic brand that started in Manhattan, America. It is a premium skincare, body care and hair care brand that caters to both men and women, particularly the younger male clientele. Kiehl’s provides a variety of products that address a range of concerns from irritation, sensitivity, and acne to sunspots. Some of their best seller include Lip Balm, Toner and Eye Cream. With over 160 years of heritage, Kiehl’s believes in maintaining old-fashioned values while constantly innovating new products by staying up to date in the latest dermatology research. Kiehl’s strong and unconventional marketing approach of giving out generous product samples has gained them a massive fan base throughout the world, including in Singapore (SG).
Kiehl’s specialises in providing products made with natural ingredients and straightforward packaging. They use essential oils from various plants like lavenders, olives and the marigold flower in their products, harnessing the beneficial and soothing properties of the ingredients used. Kiehl’s packaging is simple and has easy-to-understand instructions, allowing users to understand immediately what the products do and how to use them. The fuss-free packaging has made the brand immensely popular amongst males, attracting those that dislike products with excessive packaging.