Miu Miu, an Italian high fashion brand, was launched in 1993 by Miuccia Prada, granddaughter of the Prada group founder. Exploring with a more youthful and playful theme for the brand, Miu Miu soon became a hit with fans in Paris. The brand drew much acclaim for its quirky street style, setting itself apart from the monotonous minimalism of 1990s high fashion. Established as more colourful and avant-garde than its sister brand, Miu Miu sets an image for the label that was very feminine but rebellious at times, giving their own take on sophistication and elegance.
The Miu Miu fragrance collection was unveiled in 2015. The ridges on the fragrance luxurious glass bottle reference Miu Miu’s classic design, often seen in its leather bags, wallets and shoes. The composition of the scents aims to interlace the brand’s spirit of uniqueness, youthfulness and sophistication. In Singapore, Miu Miu is a familiar name among young women, who appreciate femininity with a touch of non-conforming rebellion.