Beats Electronics was founded in 2006 by music producer and rapper Dr Dre and Jimmy Iovine, a record producer and former chairman of Interscope Records. Formerly called as Beats by Dr Dre, the leading audio brand aims to provide a premium sound experience through its line of consumer headphones, speakers and earphones. Initially concerned with the degradation of audio quality caused by standard earbuds, Beats developed audio products capable of reproducing the full spectrum of sound in recording studios. In turn, fans can enjoy an immersive listening experience to music as the performing artist had intended.
Through endorsements by music performers and product placements in music videos, its products gained popularity over the years. Aside from the line of high-quality headphones, Beats also self-developed products which include the Beats Pill portable speaker and Beats Executive noise-cancelling headphones. Portable and light-weight, its latest Beats X wireless earphones offer a premium sound entertainment for both audiophiles and the average music lovers. Browse the range and find your Beats headphones in Singapore’s duty-free shopping.