Founded in 1933, Lacoste is a French clothing company that is recognised widely today for its iconic polo shirt featuring the brand’s green crocodile logo. The lifestyle brand was born from the inventiveness of tennis player René Lacoste, who created the polo shirt to be worn on tennis courts. Nicknamed “the Crocodile” because of the tennis champion’s tenacity on the court, the crocodile logo was embroidered on its signature tennis wear. With endorsements from professional golfers and other notable tennis champions like Andy Roddick, Lacoste relies on its authentic sportive roots to continue designing products.
The polo shirt became a staple in the 1980s during the preppy fashion trend and continued to be a best-seller today. Originally produced in “tennis white”, Lacoste now offers the signature garment in a broad colour palette. The brand has also expanded its product line to offer sportswear apparel and accessories for men and women, including bags, shoes, watches and fragrances. Browse the range of products by Lacoste in Singapore, available in duty-free shopping.