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Ferrero is the Italian manufacturer of confectionary products and branded chocolates behind well-loved chocolate products like Kinder, Ferrero Rocher and hazelnut spread Nutella. Founded in 1946, Pietro Ferrero had the idea to produce a cream by adding hazelnuts to cocoa, inspired by Gianduja invented in the 18th century. His son relaunched his father’s recipe to make hazelnut chocolate spreadable, and it was first sold in 1964 as Nutella. The iconic hazelnut spread eventually became the world’s leading brand in chocolate-nut spread. Today Ferrero products are sold in over 160 countries.
Ferrero carries several lines of confectionary products under different brands. Ferrero branded chocolate products were launched in the 1980s, including Ferrero Rocher, a concoction of hazelnut and milk chocolate wrapped in its distinct gold wrapper. The Kinder brand line of chocolate products also introduced the egg-shaped chocolates well-known as Kinder Joy and Kinder Surprise. Find Nutella, Ferrero Rocher and other Ferrero products in Singapore’s duty-free shopping.