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Jelly Belly is a confectionary brand popular for its range of Jelly Belly jelly beans in assorted flavours. The confectionery business began when founder Gustav Goelitz started manufacturing mellowcreme candies including candy corn in 1898. As the decades passed, the company expanded to producing gummy bears and various jelly candies including its popular range of jelly beans that have been a worldwide phenomenon ever since. Initial flavours such as grape, root beer and lemon were created and sold in separate flavours instead of a variety pack.
Today, the bean-shaped sugar candies, commonly referred to as jelly beans, are made in over 50 flavours that are “true-to-life” and intensely flavoured. Jelly Belly’s jelly beans are also available in sugar-free flavours, and several flavours are based on popular alcoholic beverages while staying alcohol-free. In addition to its signature selections, its BeanBoozled range includes unusual flavours as well as collaborations with popular brands and franchises. Also available in Grab & Go Bags and gift boxes are ideal, browse the range of products by Jelly Belly in Singapore’s duty-free shopping.