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Founded in 1960, Sanrio is a Japanese company that is known for their “kawaii” (cute) characters and merchandise. The company’s most well-known character is Hello Kitty, an adorable cat without a mouth, that was released in 1975. After the success of Hello Kitty, Sanrio continued to develop lovable characters that are adored by people around the world.
Sanrio products are available in a wide variety of designs, from key chains to umbrellas and even luggage bags. While Hello Kitty was initially targeted towards children, the company soon expanded its target market to include adults and created more products based on the character. Apart from Hello Kitty, other popular characters from Sanrio include Gudetama, an egg yolk whose is an anthropomorphic personification of severe depression. While the lazy Gudetama does not have the saccharine sweetness that Hello Kitty is known for, the character has become one of Japan’s most beloved mascot characters. In Singapore, Gudetama had a special meet-and-greet appearance at a shopping mall and took selfies with its fans in 2015.