Founded in 1978 by Horst Rechelbacher, Aveda specialises in a line of skin and body care, hair care, perfume and wellness products. Aveda, which means ‘all knowledge’ in Sanskrit, began when its founder was introduced to the science of Ayurveda on a trip to India, a Hindu traditional holistic system of medicine and surgery. Its mission is to create holistic beauty through wellness with botanical-based products that would be good for people, the Earth and its communities. This cruelty-free brand was also one of the first beauty companies to sign the Ceres Principles that encouraged greater environmental responsibility, such as through responsible packaging and manufacturing.
With art and science of pure flower and plant essences at the brand’s core, Aveda offers botanically-based and organic products with naturally derived ingredients. This includes a comprehensive collection of products designed to care for every inch of your skin from head to toe and offer benefits targeted at specific needs or concerns. Shop for Aveda products before your flight at Singapore’s online duty-free shopping.