Elizabeth Arden is an American cosmetic and skincare entrepreneur who opened her first salon in 1910. She believed that women around the world must be given the opportunity to beautify themselves through the use of makeup and skincare. She advocated the use of these cosmetics as a proper etiquette for all ladies thereby breaking the stereotype that using makeup is associated with lower classes and prostitutes.
Through her research and efforts, she introduced a vast collection of cosmetics and skincare products for anyone who wants to beautify themselves. There are skincare serums and oral supplements that use natural ingredients such as Green Tea to detoxify and promote skin rejuvenation, allowing women to have a radiant glow. Complementing the skincare routine are the cosmetic and perfume lines where women can achieve the flawless and polished look. Essential for every working woman in Singapore, Elizabeth Arden indeed has everything for anyone who wants to look and feel beautiful.