Helena Rubinstein is a beautician who has a skincare and cosmetic line with the same name. The brand’s roots started out as early as 1902 when she aimed to teach all women the rules of beauty, and that it reflects social status and power. In the past, she thought of many revolutionary ideas to improve one’s beauty such as the classification of skin conditions and the waterproof mascara. Those ideas are now considered as essential by many people around the world, including in Singapore today.
Even till now, Helena Rubinstein’s vision of turning radical and ingenious ideas into reality continues as her brand strives to create revolutionary products for consumers. For instance, they redesigned the way skin cells regenerate and incorporated their research into their first plant stem cell facial creams released in 2010. Helena Rubinstein’s excellent facial products and makeup are the results of the brand’s continuous conceptualisation of their many ideas based on a vision created by Rubinstein.