Established in 1995, Hera is a Korean skincare and cosmetic brand that aims to promote to the world the Korean ideal of a professional woman who emanates beauty and confidence. Known as a SEOULISTA, this woman is rational and has the power to control her own life while influencing people and her surroundings. Hence, Hera wants to create products that allow any woman to accomplish these values of a SEOULISTA.
To achieve this ideal, Hera integrates scientific research and development into their products, as seen in their patented Cell Bio-Technology. The innovation allows serums and creams to be quickly absorbed into the skin, as it mimics the skin cell structures while solving many concerns like dryness and dullness. Their cosmetics such as the UV Mist Cushion and Age Reverse Cushion, covers up skin flaws and provides nourishment as they contain beneficial properties like anti-ageing and UV protection.
Thus, through Hera’s products, every woman in Singapore can have the opportunity to be like a SEOULISTA.