Formed in 2000, Innisfree is a Korean cosmetic and skincare company based in Jeju Island that promotes the usage of the island’s plants and minerals in their products. They are committed to including the purest form of the island’s ingredients in their organic beauty products. They offer a wide range of items from skincare (cleansing foam, toner, moisturizer, eye cream), makeup (BB Cream, eyeshadow, long wear cushion) to body care (nail polish). Today, Innisfree has achieved worldwide popularity, with the brand opening many outlets in various countries like China (CN), India (IN) and Singapore (SG).
Using ingredients derived from Jeju Island, Innisfree released many products targeting various skin concerns such as dry skin, skin pore care and anti-ageing. These products are all-natural and free from harmful chemicals, making them suitable for most skin types. Jeju Island’s green tea is used in some of the facial serums, as they are rich in amino acids and hydrates the skin. Other best seller include their face masks that are meant for different purposes, like the volcanic pore clay mask to remove skin impurities.