Karl Lagerfeld is a German fashion designer and creative head of his eponymous label. His fashion house specialises in luxury apparel and leather goods for men and women, which include modern twists in classic clothing and bag designs. Lagerfield’s clothes are designed to be stylish and cool and are popular in Europe. Unsurprisingly, his perfume line is also well known in Asian countries like South Korea and Singapore.
Karl Lagerfeld believes that people wear fragrances not only to smell good but to feel good as well. His perfumes depict his classic and sophisticated style while being experimental. The fragrances and their respective packaging are aptly designed to evoke the feelings of masculinity and femininity. Women’s perfumes are lighter in colours and kept in smaller perfume bottles to create an image of elegance and refinement. Fragrances that are targeted towards men are darker and kept in bigger bottles, creating a sense of boldness and virility.