Formed in 2004 by dermatologists from the esteemed Seoul National University, Leaders is Korean skincare brand that aims to be a major influencer in global beauty trends. Their goal is to penetrate the international skincare and promote the usage of Korean beauty items around the world. Leaders take pride in maintaining the highest safety standard and quality through research and development in dermatology and knowledge from various skin experts.
In Singapore, Leaders is better known for their range of insolution masks that are made with natural ingredients to address a diverse range of skin concerns. The facial masks are effective, with users being able to see the positive effects nearly immediately. For instance, there are face masks that use tomato or snail mucus to moisturise the skin and improve its elasticity. Leaders’ facial masks are also hypoallergenic and made with materials that are that can attach firmly to the skin, delivering optimum moisture to the face.