Based in Korea, Missha was launched in 2000 with the strong belief that quality can be affordable for skincare and makeup products. The slogan ‘Fresh Skin, Fresh Life’, has become synonymous with the brand, that beauty and fresh skin is for every woman. With her huge investments in research and development, Missha strives to continuously improve the quality of her products, while supporting the use of natural ingredients. It is in the heart of the Missha brand to touch as many women with her products.
With safety as a concern, Missha puts all her products through allergy testing and feedback from industry users. Missha’s top products include her bb cream and time revolution the first treatment essence, which hydrates, repairs and rejuvenates. In Singapore (SG), the brand’s bb cream is a best-seller with the ability to make skin look naturally smooth and cover imperfections while providing shield from the sunrays. The brand’s face masks and skincare products are a great hit with fans worldwide, allowing the brand to expand rapidly with franchise outlets sprouting up across the globe.