In 1981, the OPI brand was launched with George Schaeffer, the brand’s President, going door-to-door to promote an acrylic system to nail salons. In 1989, OPI expanded her range of products to nail polish and other beauty products. Her nail polish drew rave from nail salons and consumers alike. In 2007, OPI reformulated her nail polish in her efforts to promote workplace safety for her employees and to eliminate harmful chemicals used in the manufacturing of her products.
Over the years, OPI has taken the lead in promoting professional and quality nail care. Singapore is in the list of many countries the brand distributes her products to worldwide. Known for her bedazzling range of colours, raunchy nail colour names and constant innovation, OPI regularly keeps her fans on their toes with new colours being introduced each year. At all times, the brand keeps 160 active nail colours in the market, excluding her range of hand care products and nail coats to complete the nail experience package it offers.