Incorporated in 2004, theBalm Cosmetics is a beauty brand that is known for their cruelty and paraben-free products. Its founder, Marissa Shipman, first taught herself how to create her makeup at home from books obtained on Amazon before deciding to turn her interest into a business. theBalm’s “beauty in five minutes” philosophy resonated with beauty lovers worldwide that appreciated the brand’s fantastic formulas and highly wearable colours.
The high performing products from theBalm are made from excellent ingredients, allowing natural and beautiful looks to be created in a short time. Many of theBalm products have tongue-in-cheek names and packaging that reflects the brand’s sassy and classy personality. Bestsellers from theBalm include the long-lasting Meet Matt(e) Hughes liquid lipsticks and the Mary-Lou Manizer that adds a subtle glow to any look. theBalm’s range of Read My Lips Lipgloss is perfect for anyone that wants a shiny but non-sticky lipgloss in vibrant and pigmented colours. The stunning lip glosses are uniquely formulated with ginseng, a powerful antioxidant that helps to keep the lips moisturised even after hours of wear. At iShopChangi, you can find a range of theBalm’s incredible products in Singapore, all available at duty-free prices.