Johanna Basford is a Scottish illustrator whose first adult colouring book started a new and immensely popular trend. She is known for hand-drawing her illustrations with pens and pencils before moving to Photoshop, keeping the majority of her work in black and white. Johanna Basford’s illustrations can be seen on a variety of items, from her famous colouring books such as "The Secret Garden" to tattoos and even beer labels.
Johanna Basford published her first colouring book in 2013, making her a pioneer in the adult colouring book trend. In 2015, over 10 million copies of her first colouring book were sold around the world. Her other books have seen similar success, proving that the trend will not be dying anytime soon. Johanna Basford’s books are irrefutably popular in Singapore, with over 27,000 copies of one book being sold when it was published locally. In a country where selling 2,000 copies of a book was considered a bestseller, Johanna Basford’s success is a welcomed surprise. Those that wish to have a short digital detox will delight in the peacefulness that can be gained by colouring Johanna Basford’s painstakingly designed illustrations.