Founded in 1932 by Kirk Kristiansen, the family-owned company from Denmark is widely known for producing LEGO®, a line of quality and child-safe plastic construction toys. As one of the biggest toy manufacturer in the world, its plastic toys are now familiar as the interlocking toy bricks which can be assembled and connected in many ways to construct objects. Besides producing minifigures, LEGO® also released countless of sets with a variety of themes such as robots and space, and licensed themes based off popular franchises from video games, films and cartoons such as Star Wars and Harry Potter.
The company’s philosophy aims to enrich a child’s life in growth and development through good quality play. LEGO® became a system for creative play with its dynamic use and stimulation of ideas and imagination. Join in the fun of toy building with a broad selection of LEGO® sets - Ninjago, City, Technic, Friends, Mindstorms and more. Great for children of all ages and genders in Singapore (SG).