Founded in 1979, Canada-based Phidal Publishing is a company that publishes books for children. Initially, they had started publishing novels and reference guides for adult-oriented readers before focusing on publishing children's books. Designed to entertain and educate, Phidal aims to introduce the joys of reading with books that promote interactive play and engage in young imaginations. The company developed new concepts and worked their classic formats, to offer a wide selection of branded and own-brand books.
Phidal’s publications worked with various popular original brands such as Disney, Dreamworks and Marvel to bring fun books with familiar well-loved characters to children’s reading time. Aside from storybooks, they also publish activity books and kits with interactive, exciting elements such as puzzles and stickers. Offering a range of durable and fun books, their bestselling original collections include My Busy Books and My First Puzzle Books. Perfect for young children to read and learn, get your books from Phidal in Singapore’s duty-free shopping.