Braun is one of the leading manufacturers of small electric appliances in the world. Founded in 1921 by Max Braun, the company initially started producing state-of-the-art radio sets and audio equipment. Over the years, Braun began to introduce a great variety of new electronic products and expanded its international reach. The company also received awards and gained an acclaimed reputation for its innovative designs, securing its position to be among the world’s leading electric appliance makers. Eventually, in the 1970s, the line of high-fidelity sound systems was later discontinued as the company focused on various home consumer appliances, such as the Braun thermometer, thermoscan, hair dryer, epilators and watches.
Today, Braun carries a line that includes these core categories: beauty and hair care, shaving and grooming, and small household appliances. The brand is also most well-known for its electric shavers, first created in the 1950s with an oscillating cutter block design that is still used in Braun’s shavers today. Browse the range of products by Braun in Singapore, available in duty-free shopping.