Fujifilm (Fuji) is a Japanese multinational photography and imaging company best known for its photography equipment, photo imaging and digital products. Introduced in 1934, the company began as Japan’s pioneering photographic film manufacturer and have steadily pursued innovative solutions for consumers and businesses, from imaging to healthcare systems. From producing films and optical devices, Fujifilm diversified in the medical market and eventually, with the surge of digital technology in cameras, the company began producing a series of digital cameras.
Today, Fujifilm products include photographic films, lenses and a series of cameras, such as the interchangeable-lens camera, Fujifilm XT10 and the highly-acclaimed digital camera, Fujifilm X100T. Despite the digital age, the company still produces instant cameras such as the Instax Mini 8 in the popular Fujifilm Instax series. Designed in various sizes and colours, Fujifilm’s instant cameras also come with self-developing film packs that are marketed with well-known characters such as Hello Kitty. Explore the range of products by Fujifilm in Singapore, available in duty-free shopping.