Swedish watch company Daniel Wellington (DW) was founded by Filip Tysander in 2011. The original inspiration for the watches came by a chance meeting when the founder was struck by a British gentleman named Daniel Wellington and his sense of style wearing vintage watch faces on classic British navy NATO straps. The idea was incorporated into the company’s line of watches, created to be elegant and clean with minimal features to complement the varying patterns and colours of the iconic NATO straps. Designed in Sweden with a Japanese-made quartz clock movement, Daniel Wellington was fast-growing in Europe and internationally.
With a focus on producing versatile timepieces, the Daniel Wellington style also brings the appeal of a classic and timeless design. With the opportunity to personalize its watches, the range of interchangeable Daniel Wellington straps also includes genuine leather straps and mesh straps made from stainless steel. The brand also carries a line of accessories, designed to reflect the beauty of the craftsmanship of its minimalist watches. Browse the range of DW watches and accessories in Singapore (SG), available in duty-free shopping.