Oakley is known as one of the leading brands in sports performance equipment and lifestyle pieces, offering sunglasses, optical frames, sports visors and other accessories. Created in 1975, the company was started by James Jannard who designed and developed motorcycle grips using Unobtainium, a trademarked material that is still present in Oakley glasses and watches bands. Having released its first sunglasses in 1984, Oakley expanded to produce equipment and accessories for the BMX and motocross communities. With products developed consisting of extensive athlete input and field testing, the brand garnered increasing prominence and recognition in the sports industry.
Currently, with more than 600 patents for materials, eyewear and performance gear, the brand also incorporated lens technologies such as High Definition Optics®. Positioned as an eyewear and sports gear brand, Oakley broadened its portfolio into apparel and various accessories, offering a wide assortment of products that appeal to sports performance, active and lifestyle consumers. Shop for Oakley in Singapore (SG), available in duty-free shopping.