Founded in 1969, Fragrance stands as one of the leading brands in barbequed meats in Singapore. The brand uses a refined typography in calligraphic font to incorporate its Chinese identity (xiang wei) that signifies fragrance. Founder Madam Ong set up her first stall selling bak kwa and developed a winning formula with a heavenly scent that attracted many to her barbequed meat. Locally produced and manufactured based on time-honoured recipes, Fragrance bak kwa are marinated with the natural goodness of ginseng and other herbs with no added preservatives.
Fragrance boasts a selection of finest delicacies, ranging from its signature bak kwa, meat flosses and Chinese sausages including mooncakes. Made using high-quality ingredients, the brand’s gastronomic classics has driven itself forward over the years, operating close to 40 outlets in Singapore and several in Malaysia. Available in different flavours and varieties, browse the selection of bak kwa by Fragrance in Singapore’s duty-free shopping.