A Swiss watchmaker named Georges Schaeren founded MIDO in 1918, with the goal of creating functional timepieces that can outlive all fleeting trends. MIDO watches are highly regarded for their durable and understated designs that are crafted with high-quality materials. Even within the demanding Swiss watchmaking industry, MIDO is known for its excellent mechanical watches and timeless designs. The brand can be found in over 70 countries globally, including in Singapore and many others.
MIDO uses cutting-edge innovations to create outstanding watches that reflect the quality expected of the Swiss watchmaking industry. As a specialist in the mechanical watch industry, MIDO has a range of watches ranging from classic designs to ones that are more contemporary. In 2014, MIDO formed a partnership with the International Union of Architects (UIA), paying homage to its close relationship with architecture design. Many of MIDO’s watch designs were inspired by architecture with historical significance, comprising of the Coliseum to the Great Wall of China.