Founded in 1983, Swatch is a Swiss watchmaker known for their trendy, eye-catching designs and affordable prices. Swatch was intended to help revitalise the European timepiece industry that faced serious competition from the Asian timepiece industry in the 1970s and 1980s. The brand sought to recapture consumers with aggressive marketing tactics, stylish designs and affordable prices. Even till today, Swatch is known for offering watches that are an excellent value for money, making them the preferred watch brand for many consumers.
Swatch watches are perfect for anyone that wants a simple and functional watch to use for everyday purposes. As commensurate with their prices, Swatch watches may lack impressive features like atomic clock synchronisation but still offer great functionality. The majority of timepieces from Swatch use Swiss-made quartz movements, making them highly accurate despite their affordable prices. Swatch is one of the biggest brands in the watchmaking industry and can be found in numerous countries around the globe, from Finland and Brazil to Singapore.