Campari is a bitter Italian aperitif that was created in 1860 by master drink maker Gaspare Campari. The exact recipe of the famous alcoholic beverage remains an elusive secret even till today, with alcohol and water being the only two confirmed ingredients. The distinctive and brilliant red colour of Campari is easily distinguishable and remains one of the brand’s most prominent characteristics.
Distributed in over 190 countries, there is no discounting Campari’s popularity around the world. While the bitterness of Campari is an acquired taste, the delicate hints of sweet cherry and orange make the drink incredibly interesting, especially as the sweetness becomes more apparent with every sip. However, Campari remains true to its unique flavour, leaving being no other aftertaste except one of pure bitterness. Those unaccustomed to the sharp bitterness of Campari may find it overwhelming when drank alone, making cocktails with a light dash of Campari a better choice. Although it may take some time to get used to Campari, its incredible quality and complex taste make it worth the effort. To try Campari signature beverage in Singapore, purchase a bottle of Campari from iShopChangi today!