The Carlsberg Group is one of the world’s leading brewery groups, with an extensive portfolio of beer and various beverage brands. Established in 1847, J.C. Jacobsen set up his first micro-brewery in Copenhagen, driven by his lifelong passion for beer and to improve its quality. Heavily invested in research and innovation, the Carlsberg Laboratory was later founded in 1875 to study the process of malting, brewing and fermenting. Carlsberg expanded its international focus by opening up breweries overseas, where its presence continues to grow and sees its products sold in over 150 markets.
First brewed in 1904, Carlsberg is the flagship beer brand in the wide portfolio of Carlsberg Group. The 5% abv pilsner beer is popular worldwide with a global distribution, offering a harmonious balance between bitterness and the sweetness of apples. Carlsberg Smooth Draught was also introduced, which undergoes a longer brewing duration that delivers a smooth and easy finish. Find Carlsberg beer and more in Singapore’s duty-free shopping.