Kronenbourg is widely renowned as one of the best-selling beer brands in France and is popular for its pale lager beers. As one of the oldest breweries still in existence, it was founded in 1664 by Jerome Hatt who was a master brewer graduate. The French lager contains Strisselspalt hops, an ingredient native to the Alsace region of France, that results in the beer’s delicate bitterness and fragrant citrus taste. Rare and unique, the exclusive ingredient is still used in the brewing and creation process until today. In 1952, the Kronenbourg 1664 was created in honour of its founder, where it was imported to Britain and the brand’s international expansion began.
A lager with history and master craftsmanship spanning over three centuries, Kronenbourg 1664 is described as malty and fruity with aromatic qualities. A modern and refreshing wheat beer, the Kronenbourg 1664 Blanc was introduced in 2006 and offers an aromatic hint of citrus and coriander spice. Browse the products by Kronenbourg in Singapore’s duty-free shopping today.