Throughout the 19th century, Pernod was the most popular absinthe brand in the world, producing as much as 30,000 litres of absinthe daily to export internationally. However, by 1915, the once incredibly popular drink was made a scapegoat for societal ills and banned in most part of Europe and other parts of the world. In 2007, the ban was lifted in the United States, with France following suit in 2011. Thereafter, the beverage giant, Pernod-Ricard, released a version of absinthe that was inspired by the original formula, delighting absinthe drinkers around the world.
Like absinthe from other brands, Pernod absinthes are flavoured with anise and other herbal botanicals. However, the brand differentiates itself from other brands by using grape spirit to create a fuller body and texture in their absinthes. Pernod absinthe is traditionally served with water, although the exact ratio will differ according to the drinker’s preference. In 2015, Pernod Absinthe won a Gold Medal in the Los Angeles International Spirits Competition. To try Pernod absinthe in Singapore, purchase a bottle from iShopChangi today, and drink it with water or add it to a cocktail.