The aegyo-sal is a quintessential feature of Korean makeup and involves highlighting the under-eye to create a subtle puff of skin, giving you a youthful, wide-eyed effect.

To accentuate it, reach for a matte eyeshadow a tad darker than your skin tone and softly apply it just below your lower lash line. Blend well to create a natural shadow, then use a shimmery highlighter to accentuate the puff further.

This look goes beyond traditional beauty standards, inviting makeup enthusiasts to experiment with both vibrant and soft palettes for a shimmery, starry-eyed look.

Forget the heavily contoured cheeks; Korean makeup in 2024 is all about that lit-from-within glow.

The natural flush blush trend focuses on a subtle, rosy tint that mimics the flush you get after a brisk walk. It’s about enhancing your natural beauty and health, not masking it.

Opt for cream or liquid blushes — like the Tom Ford Beauty Soleil Summer Liquid Lip Blush — for that flawless, dewy finish. Apply a small amount to the apples of your cheeks and blend outwards for a seamless, fresh-faced look.

Remember, less is more! You want that “just-pinched” look, not a full-on stage makeup moment.

Take a softer approach to the smoky eye with the Korean semi-smoke look—perfect for adding depth and dimension without the weight. 

Start with a matte eyeshadow in a neutral shade like brown or taupe, sweeping it across your entire eyelid for a smooth base. 

Next, elevate the drama by applying a slightly darker shade to the crease and outer corner of your eye. Finish with a touch of shimmer on the centre of your eyelid for a subtle pop.

Another K-beauty look that’s dominating in 2024 is cherry lips. This soft, dreamy lip look is both understated and playful, making it perfect for everyday makeup and special occasions like a concert or a romantic evening out.

Ready to rock cherry lips?

Dab a vibrant cherry-red or berry-pink lipstick like the M.A.C. Lustreglass Lipstick in Obviously to the centre of your lips and blend it outwards to create a just-bitten, soft-focus effect.

Want more drama? Amp up the intensity at the centre of your lips. 

Or, for a subtle day look, add just a hint of colour to enhance your natural lips.

Mul-gyul waves, also known as “water waves” and sometimes known as “cloud perms,” are the epitome of Korean hair trends this year.

Think loose, effortless S-curl waves that cascade gently, reminiscent of a serene waterfall.

This style beautifully complements sharp facial features or dramatic makeup looks, adding a touch of softness and romance to your overall look.

Don’t have the time to book a spot at your local K-salon? You can easily achieve this at home with a curling iron or overnight braids.

Don't forget a touch of hairspray or MOROCCANOIL Curl Defining Cream to keep those waves well-defined and in place, especially in Singapore's humid weather!

As you get ready for the next big K-pop event, make sure your makeup kit is stocked with the best Korean makeup essentials:

• Eyeshadow Palettes: Look for palettes with a mix of matte and shimmer shades to achieve both the aegyo-sal and semi-smoke.
• Eyeliner: Choose a brown or black eyeliner with a fine tip for precise application.
• Mascara: Complete your eye makeup with a volumising mascara that will make your lashes look long and fluttery.
• Lip Tint: Achieve those irresistible cherry lips with lightweight lip tints, which are ideal for laying a base for more elaborate lip looks.
• Cushion Compact: These innovative foundations are great when prepping your skin for makeup, offering buildable coverage and a radiant finish for a flawless, dewy complexion.

Best of all, with South Korean superstars like IU being the newly-appointed Global Brand Ambassadors of renowned brands, it’s official: K-pop makeup trends are making the crossover into the mainstream!

So, don’t look surprised if Western makeup products start to get in on these hot trends, too.

Whether you’re a K-pop fan planning your concert #OOTD or simply looking for fresh makeup inspiration, Korean makeup trends are a treasure trove of creativity. 

Get ready to discover the transformative power of Korean beauty products, and be sure to check out the beauty and skincare secrets of your favourite Korean stars for even more inspo!

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