Campari makes a bittersweet and complex cocktail that can be enjoyed at any time of the day.

Unique Selling Points
History: Campari was created in 1860 by Gaspare Campari in Novara, Italy. The secret recipe remains the same since he created it. Since then, Campari stands in extremely high regard among the Bitter/Aperitif and Bartender’s must listed product in worldwide.
Irreplaceable: Campari is Iconic, timeless, classic. There is no substitute in Bitter/Aperitif Category. As listed in the
IBA website, numerous classic cocktails like Negroni, Americano or Boulevardier specifically require Campari. *IBA
= International Bartender Association.
Drink Strategy: Campari is an irreplaceable ingredient in the best-selling cocktail in the world, the Negroni. And, its unique bitterness stimulates the appetite which is perfect for Aperitif cocktail such as Americano.

Tasting Notes
Appearance: An unmistakable bright red.
Nose: Alcoholic, appealing complex, herbal, orange and floral scents.
Palate: Pleasantly bitter, intense orange and herbal fragrances with typical gentian and woody notes — velvety and rounded texture with long-lasting memories.
Aftertaste: An herbal, long-lasting, pleasant and typical bitterness.