Keeps lips hydrated all day long with a radiant shine that lasts for hours, Gucci Beauty Rouge De Beauté Brillant hydrating lipstick has the caring properties of a balm with the pigments of a lipstick. Formulated with nourishing ingredients and antioxidants, the creamy texture of this moisturizing lipstick highlights and preserves the natural beauty of your lips making them look fuller and moisturized in a range of vibrant colors. Black rose oil, peony oil, and jojoba seed oil combined with shea butter provide nourishment for 24-hour hydration while delivering beautiful color and shine. Hyaluronic acid provides long-lasting hydration with subtle yet visible plumping and smoothing effects. Beautiful shine and glowing color featuring vibrant hues of red, pink, coral, and natural tones, as well as the House's classics Pink and Orange, and the iconic shade of Gucci, Rosso Ancora #509, so you're sure to find your perfect shade. A recurring color in the history of the House, Gucci Rosso Ancora draws inspiration from the walls of one of The Savoy hotel’s elevators in London, where founder Guccio Gucci once worked as a porter in the late 18th century and became inspired to bring his leather goods and luggage brand to life. Nestled inside an elegantly slim packaging, the precious cap of this Gucci lipstick is wrapped in a unique black and gold print inspired by vintage brooches. While Gucci Rosso Ancora packaging slim outer lid is wrapped opaquely in the same iconic hue as the lipstick within.