Each bite has a rich pulpy taste, which reminds people of the sugar (salt) pickled plums in the jar. Soft and rich, a little bit sour, but more sweet, and a light wine aroma when you think about it. It makes people realize that it is the plums in plum wine. The very mild taste, plus the alcohol content of only 10 degrees, even people who don't drink often will fall in love with it after the first sip!