Prada Paradoxe Virtual Flower Eau de Parfum, the new feminine fragrance by Prada. This new signature rethinks one of the most famous symbols of femininity and codes of perfumery: florality. A fragrance that expands the boundaries of sensory perception and challenges one’s understanding of reality, with its fresh and floral signature augmented by Artificial Intelligence. Paradoxe Virtual Flower is a floral musky fragrance capturing the airy and luminous scent of Jasmine as perceived in nature. An avant-garde signature revealing fresh and zesty top notes of Vert de Bergamot from Italy, a lively flowery heart incorporating Jasmine AI accord and Neroli, and base notes of Musk and Ambrette for a comforting second-skin sensation. Like the original signature, Paradoxe Virtual Flower’s renewed bottle is an expression of the House’s essence of reinvention and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the fresh light pink color of the fragrance. The bottle is finished with ‘Virtual Flower’ on its top chamfer.