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Sony Alpha 7R V Full-Frame High-Resolution Camera

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You Pay:S$4,127.52
S$5,320.19
Total Savings:S$1,564.15
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Item is excluded from standard promo codes. More info here.

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The α7R V features a new dedicated AI processing unit for improved subject recognition and remarkable still image quality resolution.

Newly developed AI processing unit

A whole new level of camera intelligence
State-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.

AI processing unit for advanced subject recognition
The α7R V is equipped with an AI processing unit specifically dedicated to processing significant amounts of data to enable more accurate recognition of subjects and recognition of a wider range of subject types.

Human pose estimation
The α7R V uses subject form data to recognise movement, providing a roughly 60% improvement in human eye recognition. Human pose estimation uses learned human forms and postures to precisely recognise not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.

Recognise a wider range of subjects
In addition to humans, animals and birds, the camera now recognises insects, cars, trains and airplanes, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are now recognised in addition to eyes (Real-time Eye AF) for the Human, Animal, and Bird settings.
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