Arnaldo Rivera was born in a family of winegrowers who produced Nebbiolo grapes in Rivera place, close to Castiglione Falletto.<br>In 1958 Arnaldo Rivera wanted to repeat the experience of his father, former founder of a small cooperative winery of local winegrowers, and founded the Cantina Terre del Barolo: while continuing his activities as a primary school teacher and mayor, this project assiduously assured him personally in the development of local resources. Rivera he succeeded in overcoming the widespread distrust of this form of cooperative associations since in the first half of the twentieth century some winegrower consortia had also failed due to a lack of dynamic market. Rivera's constant commitment thus contributed to convincing local winegrowers to participate in the company, safeguarding the interests of the wine sector in the area, threatened by a grapes market characterized by increasingly and strong speculations to the detriment of winemakers. On 2 June 1975 Arnaldo Rivera received the nomination of Commendatore della Repubblica conferred to him by the President of the Republic Giovanni Leone for merits in the field of the economy and in the commitment of public offices. Two years later he left teaching on reaching the age limits but he continued to hold the office of mayor and devoted himself more to the development of Cantina Terre del Barolo, achieving important results and positions of responsibility in various local organizations such as Asprovit and the Consortium of Barolo and Barbaresco, of which he became president in 1978. In 1980 in Verona, during the international edition of Vinitaly, Arnaldo Rivera received the "Gran Medaglia Cangrande" on the recommendation of the Councilor for Agriculture of the Piedmont Bruno Ferraris, a recognition that is awarded annually by the historic Veronese oenological event on the designation of regional administrations.