A traditional Italian cocktail, the Negroni was born in 1919 in Florence, in the aristocratic Caffè Casoni. The story goes that Count Camillo Negroni asked the bartender Fosco Scarselli to “strengthen” his usual Americano cocktail, replacing the soda with gin, in honour of his last trip to London. This new cocktail become known first as the “Count Negroni-style Americano”, before later taking on the name of its inventor, that is, the Count himself. It quickly became one of the most famous aperitif cocktails, both nationally and worldwide, and to this day is emblematic of Italian mixing excellence. The Bottega Negroni in its ready to drink version presents the characteristic ruby red colour with vermilion reflections and a typical, intriguing and articulated bouquet. Full and enveloping, with an excellent structure and at the same time refreshing, presents an excellent balance on the palate between the bitterness of the bitter, the soft note of the vermouth and the pungent aroma of the gin. Perfect as an ingredient for aperitifs, excellent as an after-dinner drink, it goes well with ice-creams, sorbets and fresh fruit salads.