Spritz is a traditional Italian cocktail with a long history, whose origins date to the beginning of the 19th century with Hapsburg domination in the Lombardy-Venetian Kingdom. The Hapsburg soldiers were used to drinking beer, which has a lower alcohol content, so they started diluting Veneto wines with water. Its name may therefore come from the German verb spritzen, meaning to spray. In its ready-to-serve version, Spritz Pronol is the modern evolution of this cocktail, which was created in Veneto and reached out to the world.

Spritz Pronol derives from combining a base wine with flavoring and coloring substances and sugar. The addition of some carbon dioxide creates the bubbles, making it fresh and lively. The correct pairing and dosing of quality ingredients lead to a product with a full, strong character, with low alcohol content, perfect for leisure time spent with friends.