Now with Colgate Plax Ice Mouthwash, you can enjoy up to 10 times longer cooling than brushing alone* with no burning sensation! It is known to kill over 99% of Bacteria, helps control bad breath for 24 hours, 7 days a week** and provides healthier gums***. Rinse with Colgate Plax twice a day after brushing to help prevent cavities with Fluoride.