SO STRONG is your go-to for strong long-lasting hold that keeps every style right where it belongs. Powered by advanced lacquer setting technology, it locks in shape, smooths frizz and helps resist humidity for a polished finish that lasts. Infused with Panthenol to boost shine and support hair vitality. No flakes, no crunch — just reliable hold with a smooth, touchable feel for all hair types. Featuring a deliciously uplifting, fresh and feel-good fragrance. Vegan friendly.