Founded by Sumitaro Kondo in 1914, and established in 1924, the brand Choya has a long history of making great Umeshu. Choya uses only a few of the several hundred ume fruit varieties available in Japan. Nanko-ume is just one of these and is known for its plump flesh and high acidity. This, combined with the pleasant climactic advantages of Osaka, make Choya Umeshu a delightful liqueur well worth your time. Renowned for its delicious tang and refreshing flavour profile, you can drink it casually with mixers like soda or the traditional way on the rocks. 

A Liqueur Designed to be Enjoyed

If you’re new to this traditional Japanese liqueur known as Umeshu, there are several types of Choya you can start with. While Choya Umeshu is the most popular, you can also go for Choya Yuzu, Choya Extra Shiso, the Choya Royal Honey, or the Choya Gold Edition. Each comes with a unique flavour profile. For instance, Choya Yuzu is imbued with the citrus fruit, yuzu, giving it a tangy, zesty flavour. Meanwhile, Choya Extra Shiso combines the iconic Choya taste with the bitter notes of red shiso leaves. The Choya Royal Honey, on the other hand, is made from 100% premium Japanese Nanko ume, and also contains 100% natural honey and royal jelly with no added sugar. Buy a selection and enjoy Choya straight, on the rocks, or with hot water to experience everything this subtle drink has to offer.

Buy Choya in SG

Cart out with a bottle of Choya in Singapore at exclusive, duty-free prices on iShopChangi, alongside a range of wines and spirits, which also includes a stunning selection of Japanese whiskey. Shop for a bottle or two for your home bar, or as a gift for your friend. 

If you are travelling, place your orders online 30 days in advance or up to 12 hours before your flight to or from Singapore, and pick up your purchases from our Collection Centres location in departure halls across all terminals in Singapore Changi Airport. Alternatively, you can opt to have your orders delivered to your residential address in Singapore. All delivery costs will be waived when you cart out with a minimum spend of S$59, or an S$8 fee will apply for orders that fall under S$59.

Not travelling? Fret not! You can still enjoy duty-absorbed prices on Choya’s Umeshu and other spirits from iShopChangi. Simply spend S$59 or more, and provide a local residential address for delivery. 

Keep an eye out for our wines and spirits promotions for extra savings! 

Frequently Asked Questions About Choya

What does Choya Yuzu taste like?

Choya comes in a variety of blends. They include the popular Choya Umeshu as well as those that offer tantalising flavours, from the pleasantly bitter Choya Extra Shiso to the zesty Yuzu, and not forgetting the sweetness of Extra Years. If you have your eyes set on the Choya Yuzu, then the Yuzu liqueur is the one for you if you love the taste of the Yuzu fruit. With an aroma of spicy lime peels and accompanying bitter notes, the authentic yuzu character is captured by this Japanese liqueur.

How do you drink Choya?

You can drink Choya at room temperature, on the rocks, or with hot water. Pouring it over ice is one of the most popular ways to drink Umeshu, but if you would like to enjoy the pure taste of Umeshu, then drink it straight in a chilled glass. Why not try your hand at experimenting with Choya in a cocktail with any selection from our range available on iShopChangi? To help you out, check out our beginner’s alcohol buying guide.

What type of alcohol is Choya?

Choya is primarily produced in Habikino, Osaka, Japan, where the ume fruit is found in abundance. This makes Choya an ume liqueur. Umeshu is simply a liqueur that is made with plums and is soaked with a Japanese clear distilled spirit. It also has an alcohol content of about 35%.