Fresh was first started as an apothecary shop by husband-and-wife co-founders, Lez Glazman and Alina Roytberg in Boston, creating premium, natural beauty products found all around the world. Since 1991, Fresh has been an amalgamation of modern science, all-natural ingredients and time-honoured rituals to let consumers achieve their desired results while indulging in a sensorial beauty experience. Over the years, Fresh has consistently increased their brand awareness by gathering influencers and brand ambassadors across all kinds of careers.

Fresh’s now iconic product, the artisanal Oval Soap, was the first invention that led to the start of the brand’s full line of lifestyle products ranging from body care products, hair care, skincare and fragrance to home. From holy grail skin care products such as facial cleansers and toners to beauty-focused essentials like moisturisers and sheer lipsticks, Fresh offers a wide range of products here in Singapore. What makes Fresh beauty unique is its focus on adapting to what your skin needs at any given moment.

Top Fresh Skin Care Beauty Finds

Discover Fresh's top skincare picks, including the Rose Deep Hydration Facial Toner, a testament to the brand's prowess in creating deeply nourishing formulas that cater to a variety of skincare needs.

Also explore the revitalising Fresh Kombucha Cleansing Treatment, the gentle yet effective Fresh Soy Face Cleanser, and the luxurious Fresh Rose Face Cream. Experience the delicate care of the Fresh Rose Hydrating Eye Cream, the nourishing touch of Fresh Rose Petal-Soft Lip Cream, and the rejuvenating Fresh Rose Refresh Trio, which includes the Rose Instant Hydration Mist, Rose Deep Hydration Face Cream, and Rose Face Mask. 

Elevate Your Skincare Game with Fresh Cosmetics

For travellers, planning ahead is key. Secure your tax-free beauty products up to 30 days before your departure or as close as 12 hours prior to takeoff. Collect your purchases hassle-free at any of our Collection Centres situated within Changi Airport. Plus, enjoy complimentary delivery to local addresses for orders exceeding S$59, ensuring your gifts arrive in style. Orders below this threshold will incur a nominal fee of S$8 for delivery.

Even if you're not travelling, relish in the luxury of Fresh cosmetics with tax-absorbed pricing and complimentary delivery for orders over S$59. Alternatively, opt for convenient pickup from our Jewel Collection Centre (for selected items), bypassing the minimum spend requirement.

While you're at it, delight your loved ones with thoughtfully curated cosmetic gift sets from Fresh, each designed to pamper and rejuvenate the skin. Browse Fresh’s selection of products with iShopChangi. 

Frequently Asked Questions about Fresh Skin Care & Beauty Products in Singapore 

What is Fresh famous for?

Fresh offers a diverse range of skincare and beauty products in Singapore. Some of their best sellers include the Soy Face Cleanser, Rose Deep Hydration Toner, Kombucha Facial Treatment Essence and Rose Face Mask. 

What makes Fresh Soy Face Cleanser unique?

Fresh Soy Face Cleanser stands out due to its gentle yet effective formula that cleanses the skin without stripping away moisture. Enriched with upcycled soy proteins, cucumber extract, and aloe vera, it soothes and balances the skin, leaving it refreshed and radiant. Its ability to remove impurities while maintaining skin hydration makes it a favourite among skincare enthusiasts.

Can Fresh Rose Face Cream be used on sensitive skin?

It could make a skin-glowing must-have for those with sensitive skin. Formulated with soothing rosewater, strengthening rose extract and hydrating hyaluronic acid, the Rose Face Cream is designed to calm and moisturise delicate skin without causing irritation. However, as with any skincare product, it's recommended to perform a patch test before full application, especially for those with sensitive skin.