When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. Giovanni 50:50 BALANCED Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. This shampoo will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free.