Founded in 1996, Urban Decay is a beauty brand that originated from America. Back in the mid-1990s when pink, red, and beige tones dominated the beauty industry palette, co-founder Wende Zomnir recognised the colour void and set out to unleash a line of lipsticks and nail enamels, with colours and names inspired by facets of the urban landscape. Fueling the makeup revolution that features a diverse range of colours and high-performance formulations, Urban Decay is beauty with an edge.
From a myriad of colour shades in their lip and eye products to their bestselling Naked Eyeshadow Palettes, Urban Decay has always found new ways to excite beauty lovers and makeup artists alike in Singapore and all over the world. The brands’ products are versatile to create any desired look and encourages self-expression for consumers to celebrate their individuality. With its extensive range of colours and high performance, there is something for everyone.